[Exhibitor Express] Shantou Shengdia Jinnai Art and Culture Exchange Center

Shantou Shengdia Jinnai Art and Culture Exchange Center is a comprehensive enterprise specializing in the marketing and industrial development of China's intangible cultural heritage projects represented by Chaozhou embroidery. The company has entered the trendy embroidery market since 1986. Its main businesses are:

1.Inherit and develop the trendy embroidery industry
2.Production and sales of trendy embroidered clothing
3.Production and sales of trendy embroidery handicrafts

The company has a professional trendy embroidery team, implements the simultaneous development of industry, academia and research, and combines high and new technologies with the traditional trendy embroidery culture, giving Shengdiya trendy embroidery products a competitive advantage that is unmatched in the industry. May 20, 2006 , Shengdiya Chaozhou embroidery products were approved by the State Council to be included in the first batch of national intangible cultural heritage lists. Since 1983, Shengdia Chaozhou embroidery works have been presented as national gifts by national leaders as precious collections to leaders of various countries and international friends.

As a cultural treasure of the Chinese nation, Holy Land Asia Chao Embroidery enjoys unique humanistic value and collection value in the industry. The company's "Dwelling in the Fuchun Mountains", "Early Spring", "Birds Paying Attention to the Phoenix", "Longteng Jiuzhou", "Thousand-Hand Avalokitesvara" ", "Han Xizai's Night Banquet" and other masterpieces have laid a solid foundation for the improvement of his own value. According to industry insiders, the annual appreciation rate of Chaozhou embroidery works has reached more than 20%.

As one of the first industrial development enterprises of intangible cultural heritage projects in China, Santiya has become one of the demonstration units of "Chinese Culture Going Out". In 2014, the State Council approved the establishment of the Overseas Chinese Economic and Cultural Cooperation Pilot Zone in Shantou Special Economic Zone, and Sandia Company's first Chinese intangible cultural heritage "Chao Embroidery" life experience center was unveiled. The "Chaoshan Chinese Intangible Culture Incubation Industrial Park" under planning and construction has been launched in Shantou simultaneously with the Shantou Special Economic Zone Overseas Chinese Economic and Cultural Cooperation Pilot Zone. The first overseas "Shengdia" of China's intangible cultural heritage will be based on the "Belt and Road Strategy" model, along the Along the Maritime Silk Road, China’s intangible cultural heritage, which carries thousands of years of Chinese traditional culture, has spread to all parts of the world.